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What is a Marketing Funnel

Apr 6

What is a marketing channel and why should an online marketer need one?

It's a strategy for marketing designed to attract potential customers to your site. It's a selling process that allows someone to visit your blog to find information that solves their problem. You will be able to build a rapport with every person you meet making use of specific tools.


This will allow you to better be aware of the needs of each user. This will help you to offer the best information to all your visitors. Once you gain the trust of a potential customer, that visitor will feel more confident purchasing items. The visitor then transform into a buyer.

Many customers end up becoming very loyal customers and purchase almost anything that your site sells. A marketing funnel outlines the steps that are required to convert a person who comes to your website into a customer that will return to you for future purchases.


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For every internet marketing professional that is their final objective. It is possible to achieve this by constructing a funnel that is well-designed.

You've got your marketing resources to entice people's attention and bring them into your funnel. Once they fill out your PERSONAL questionnaire, they will be automatically entered into the funnel. Because they are not going to sign up for your lead capture page for business I'm using the term "personal". They want a leader to join them, not a small company.

The page for lead capture is where they enter the funnel. If they click on the "Sign up Now" or "Enter here" buttons, they will be in a position to enter a different universe of marketing through networks.

The most important thing is that they are competent to perform the task. It's their choice. You've not sold them anything, other than your leadership qualities as a mentor and as someone that can show them how to increase leads and bring more cash into their businesses.

This is how a typical funnel functions.

At the "front-end" you have an offer that is free to draw and attract people who might be interested in purchasing your products further down the sales funnel. You must sign up to receive the free product.

Now, you can include these contacts in your email lists so you can email them with any other offers that are relevant to them.

After signing up for the offer, the user will be directed to a webpage that provides a low price or, as it's known, the tripwire offer. It is here that they'll be taken to the "backend" of funnel.

If the buyer purchases the lowest priced offer and is accepted, they are taken directly to a similar offer at a more expensive cost (commonly known as an Upsell). If the person buys the higher-priced offer, they will be transferred to a different product at a higher price. This process can be repeated for many more.

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For more information go to this channel for additional digital and marketing details.

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